• Select ahealthcareorganization to observe and analyze from a marketing perspective. A paper delineating changes that the selectedhealthcareorganization has experienced (or overcome) relative to one of the following:
• The implementation of its mission statement or marketing strategy
• The development or the introduction of a new product or service
• A merger with anotherhealthcareentity
• The diversification of its services and products offered
• The divesting of potentially outdated products or services
• Make certain to include measures employed by the organization that affect how the institution plans to optimize or manage the results of the change.