Select all that apply What are things that strategic leaders must keep in mind regarding firm strategy and competitive advantage? Multiple select question. No single "best" strategy for measuring firm performance exists, only "better" strategies. Competitive advantage is best measured on the basis of overall firm performance rather than on specific department performance. Evaluations of a firm's strategy should consider both qualitative and quantitative performance dimensions. Metrics that aggregate downward and evaluate the performance of a single department will provide the most useful information