Select an employer you are familiar with $($maybe a current or previous employer, or the employer of someone you know$).$ Identify the employer you selected.

Describe their employer brand. What is their reputation as a place to work? What are they doing to create an employment brand? What else is impacting their reputation as an employer?

How would you describe the employer value proposition to a job candidate? $($Employer Value Proposition is a statement that summarizes everything that a company offers to an employee, in exchange for their time, skills experience, and dedication$)$ Does the brand and value proposition align? In other words, does the brand reflect what the employer truly has to offer employees?