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Select an e-retailer (non-store retailer) and answer the following questions: 1. How would you position the retailer on the Wheel of Retailing? Support your response

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Select an e-retailer (non-store retailer) and answer the following questions: 1. How would you position the retailer on the Wheel of Retailing? Support your response with evidence. 2. Critically evaluate the retailer's consumer communication strategy 3. Recommend an innovative strategy to promote the retailer's products

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