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Select an e-retailer(non-store retailer)andanswer one the following questions: 1. Howwouldyou position the retailer on the Wheel of Retailing?Support your response with evidence. 2. Critically evaluate

Select an e-retailer(non-store retailer)andanswer one the following questions:

1. Howwouldyou position the retailer on the Wheel of Retailing?Support your response with evidence.

2. Critically evaluate the retailer'sconsumercommunication strategy.

3. Recommend an innovative strategy to promote theretailer'sproducts.

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