Select an example of a company (other than Equifax, Facebook, and Enron) that has recently (within the past 2-3 years) experienced a consumer trust issue either due to value, ethics, privacy, or data breach.

1) State the company name and, in a few sentences, summarize what happened.

2) Explain why this happened? Was it spillover, was it an unethical business practice, was it a data breach, a consumer privacy issue, product integrity issue?

3) What was the consumer reaction? Do you agree with the outcome and consumer reaction? why/why not?

4) What was the company reaction/outcome? Do you agree with the outcome and company reaction? why/why not?

5) What should the company have done/would you have done differently/recommend to the company as far as how they handled the situation after it happened?