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Select an Industry / Sector of your Choice ( Should be in Oman or any Arabian country) Select a Company/ Organization within the industry (

  1. Select an Industry / Sector of your Choice ( Should be in Oman or any Arabian country)
  2. Select a Company/ Organization within the industry ( Should be in Oman or any Arabian country)
  3. Select the product of the company
  4. Collect the information (using online channels or Telephone) and Prepare an assignment report covering the following topics:

a. Introduction of the Industry and company

b. Competitive analysis

c. 4 P’s of Marketing Mix

4 P’s of Marketing Mix

Expected description

1. Product

What is product, benefits of the product, USP, comparative analysis

2. Price

Price of the product, pricing method, comparative analysis

3. Place

Distribution network and strategy

4. Promotion

Different promotional methods used by the company along with the digital channels used for the promotion.

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