Select an organisation in the Scottish Tourism sector and perform research and analysis to critically assess how they create business excellence and sustainability. Your answer will benefit from drawing comparisons from other organisation(s) that are recognised for embedding excellence and organisational sustainability. Consider:- 1. Briefly explain the nature of the selected organisation in terms of "Why" the organisation exists and purpose that they seek to fulfil (it's direction) 2. "How" does the selected organisation intend to deliver on its purpose and its strategy (execution) in terms of:- a. Having clearly defined key business processes that create and deliver sustainable value b. Engaging its partners and suppliers such as: i. Building sustainable relationships and culture for excellence ii. Delivering lean & resilient business operations & supply chains (e.g., risk; innovation & technology; data, innovation & knowledge; assets & resources)

c. Have a clearly defined path to embrace & respond to the transition to a low carbon future (e.g., net-zero, circular economy)

3. "What" the selected company has actually achieved to date (results), to build a truly excellent and sustainable organisation, in terms of:- a. Fulfilling its purpose and strategic objectives b. Achieving business benefits in terms of improving key business processes