Select an organisation of your choice and compare it with the competitors(iphone/samsung/xiomi choices iphone)

Compare your company to a few competitors. Who does a better job of explaining the product or offering clearly? Who does a better job of convincing the customer to convert? What do people like and dislike about your top competitor's newest feature or product? What would convince them to switch to your company? What might convince your current customers to switch to one of your competitors?