1. Select an organization (or make one up) that markets to consumers. This should not be the organization you plan to use for the marketing plan assignment. Discuss all stages of the Buyer Decision Process for this organization using the example of a target consumer.
2. Select an organization (or make one up) that markets to other businesses. This should not be the organization you plan to use for the marketing plan assignment. Discuss how online shopping has changed in the business-to-business market using an example.