Question
Select an Organization that has diversified products/services (For Example UNILEVER, P&G, etc.) and, a.Analyze the nature of the products/services based on the internal value chain,
Select an Organization that has diversified products/services (For Example UNILEVER, P&G, etc.) and,
a.Analyze the nature of the products/services based on the internal value chain, resources used, market segments served, and Inbound and outbound logistics used.
b.Based on your analysis of the Products/Services of the organization, IDENTIFY and CATEGORIZE the products/services into related or unrelated diversification categories.
c.Provide rationale for the categorization of the products/services.
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Management A Practical Introduction
Authors: Angelo Kinicki, Brian Williams
4th Edition
0073381489, 978-0073381480
