Select an Organization that has diversified products/services (For Example UNILEVER, P&G, etc.) and, a. Analyze the nature of the products/services based on the internal value chain, resources used, market segments served, and Inbound and outbound logistics used. (4 Marks) b. Based on your analysis of the Products/Services of the organization, IDENTIFY and CATEGORIZE the products/services into related or unrelated diversification categories. (3 Marks) c. provide rationale for the categorization of the products/services. (3 Marks)

Conduct brief SWOT analyses of both the organizations. In the SWOT Identify SEPARATELY at least TWO Strengths, Weaknesses, Opportunities, and Threats EACH for the selected organizations. (5 Marks) b. Based on the SWOT analyses of both the organizations IDENTIFY THREE strategic choices (Such as Market Development, Diversification, Retrenchment Strategies etc.) for each of the organizations. (5 Marks) c. Based on the Developed Strategic Choices, Compare and Contrast the strategic choices of both the organizations. (2.5 Marks) d. Briefly discuss the PROS and CONS of the Choices for both the Organizations. (2.5 Marks) Instructions: It is suggested that choose any of those organizations which are public (as their annual statements are available) or those which have much data available on their website or any other external source.