Select any Canadian company with international presence and explore the successful business possibilities on the following criterions:

1. Countries to be taken into consideration: Brazil/Morocco/Malaysia/South Africa

2. Canadian company taken into consideration should be either entering the selected international country for the very first time or positioning any of its products/services for the first time to target customers in the selected country

3. Canadian company selected or its products/services core strength and especially its relevance and financial viability to the selected country to be explored in-depth.

4. Tentative projections based on post COVID-19 recovery.

5. Assignment projections primarily based on constructive assumption platform

Assignment Focused Areas:

Corporate Strategic Needs Assessment

Innovation and Differentiation

Managing Resources

Assessing Organizational Readiness

Planning International Market Research

Potential International Markets

Secondary Research

Primary Research

Cost and Pricing Analysis

Risk Management Process

Market Segmentation, Implementation and Customer Retention

Whether written or oral, the research sponsor should pay regard to a number of subjects

which constitute a good brief:

A background to the problem: this may be a short chronicle of the events which have led up to and precipitated the study. It gives the researcher a perspective and a better understanding of why the project is to be commissioned.

A description of the product (or service) which is to be researched: the researcher needs as much detail as possible. The greater the understanding of the features benefits, construction and uses of the product (or services), the more closely it will be tailored. It can be helpful for the sponsor to state which products are included as well as those which are not. Technical data sheets and product literature are a big help.

A description of the markets to be researched: the researcher must know which geographical territories the study will cover and whether or not it will be limited to certain end user markets.

A statement of the objectives: the sponsor may feel inhibited by limited knowledge of the market research process. The responsibility then lies with the researcher to interpret the brief and give a view on what can be achieved.

Timing and budget constraints: the researcher should be told of constraints if they exist. A limited budget is an obvious example.