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Select any company to discuss how the company is using big data to analyze trends, predict future trends, and/or make improvements to the company. Do

Select any company to discuss how the company is using big data to analyze trends, predict future trends, and/or make improvements to the company. Do you think this is the correct use of data analytics for that company or should they do more? Provide examples. Add reference of the analysis.  

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Answer One company that extensively utilizes big data analytics to analyze trends predict future trends and make improvements is Amazon Amazon leverag... blur-text-image

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