Select any Multinational Hospitality organization with significant international presence and explore the successful marketing communications possibilities on the following criterions:

1. Countries to be taken into consideration (select any one): Costa Rica/ Colombia/ Ireland/ Ukraine/ Botswana/ Tunisia / Bahrain/ Nepal/ Indonesia/ Thailand/Fiji

2. Hospitality company taken into consideration should be either entering the selected international country for the very first time or positioning any of its products/services for the first time to target customers in the selected country

3. Hospitality company selected or its products/services core strength and especially its relevance to mode of entry to the selected country to be explored in-depth.

4. Assignment requires consideration to the most effective marketing communication platform to connect with market/market segments traditional, digital, integrated marketing communication (IMC).

5. Tentative marketing communications need to take into consideration COVID-19 pandemic.

6. Assignment projections primarily based on constructive assumption platform

7. Assignment work requires coverage and completion of all 4 sections: A, B, C and D

A. Based on Marketing Communication platform:

1. Core Identity

2. Core products and services

3. Standard/Unique Differentiated offerings

4. Market Segmentation and Target Marketing

5. Promotional Mix

B. Based on Strategic Business:

1. Strategic Objectives and Alliances

2. Efficiency and Effectiveness

3. Traditional Communication platform

4. Digital and Simulation Communication platform

5. Integrated Marketing Communication

C. Based on Integrated Marketing Communication (IMC):

1. Role on Value Creation

2. Communication Process

3. Promotional Budget

4. Market Selection and Mass Customization

5. Brand Creation and Brand Equity

D. Based on Digital Marketing:

1. Internet Marketing Customer Acquisition and Retention

2. Internet Marketing Reach, Awareness, Relevance

3. Social Media Platform Online Forums, Blogging Sites, Microblogs

4. Social Media Tool YouTube, Flickr, App 5. Digital media Plan and Implementation

Select any Multinational Hospitality organization with significant international presence and explore the successful marketing communications possibilities on the following criterions:

1. Countries to be taken into consideration (select any one): Costa Rica/ Colombia/ Ireland/ Ukraine/ Botswana/ Tunisia / Bahrain/ Nepal/ Indonesia/ Thailand/Fiji

2. Hospitality company taken into consideration should be either entering the selected international country for the very first time or positioning any of its products/services for the first time to target customers in the selected country

3. Hospitality company selected or its products/services core strength and especially its relevance to mode of entry to the selected country to be explored in-depth.

4. Assignment requires consideration to the most effective marketing communication platform to connect with market/market segments traditional, digital, integrated marketing communication (IMC).

5. Tentative marketing communications need to take into consideration COVID-19 pandemic.

6. Assignment projections primarily based on constructive assumption platform

7. Assignment work requires coverage and completion of all 4 sections: A, B, C and D

A. Based on Marketing Communication platform:

1. Core Identity

2. Core products and services

3. Standard/Unique Differentiated offerings

4. Market Segmentation and Target Marketing

5. Promotional Mix

B. Based on Strategic Business:

1. Strategic Objectives and Alliances

2. Efficiency and Effectiveness

3. Traditional Communication platform

4. Digital and Simulation Communication platform

5. Integrated Marketing Communication

C. Based on Integrated Marketing Communication (IMC):

1. Role on Value Creation

2. Communication Process

3. Promotional Budget

4. Market Selection and Mass Customization

5. Brand Creation and Brand Equity

D. Based on Digital Marketing:

1. Internet Marketing Customer Acquisition and Retention

2. Internet Marketing Reach, Awareness, Relevance

3. Social Media Platform Online Forums, Blogging Sites, Microblogs

4. Social Media Tool YouTube, Flickr, App

5. Digital media Plan and Implementation

Each Assignment Section (Part A, B, C and D) need to be addressed separately with a cover sheet indicating Part and Based on .