Select any one industry from primary sector (producing raw materials), secondary sector (carrying out manufacturing) or the tertiary sector (providing sales and services) and answer the following questions and word count should not be less than 250 words for each question.

1. Explain how digital technology has transformed this sector (2 Marks)
2. Do an online marketplace analysis to assess competitor, customer and intermediary and their use of the Internet in the specified industry. (3 marks)
3. Prepare a set of strategies to improve digital transformation in the specified industry? (2 Marks)