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Select any product and market of your choice. Describe the product's benefits and features, and the size and location of the market. Explain the process
Select any product and market of your choice. Describe the product's benefits and features, and the size and location of the market.
- Explain the process and the steps that you would follow for segmenting, targeting, and positioning.
- What bases would you use for segmentation? Apply them and explain how you will do the segmentation to determine the Target Market.
- Describe the Target Segment.
- Evaluate the Target Segment and determine if it is worthwhile to pursue or not.
- What strategy would you follow for the Target Segment?
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Business research methods
Authors: William G Zikmund, Barry J. Babin, Jon C. Carr, Mitch Griff
8th Edition
978-032432062, 0324320620, 1439080674, 978-1439080672
