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Select any product/merchandise with which you are familiar (i.e. laptops, clothing) Based on your knowledge of the product lifecycle, what types of changes will occur
- Select any product/merchandise with which you are familiar (i.e. laptops, clothing)
- Based on your knowledge of the product lifecycle, what types of changes will occur to your selected product? How will this affect the marketing of your selected product?
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Services Marketing Concepts, Strategies, & Cases
Authors: Douglas Hoffman, john Bateson
4th edition
1439039399, 978-1439039397
