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Select any two from the following product categories: (a) Compact, Portable DVD Players, (b) Fast Food Restaurants, (c) Shampooor(d)Biscuits,and:(1) Write down the brands that constitute
Select any two from the following product categories: (a) Compact, Portable DVD Players, (b) Fast Food Restaurants, (c) Shampooor(d)Biscuits,and:(1) Write down the brands that constitute your evoked set, (2) identify brands that are not part of your evoked set, and (3) discuss how the brands included in your evoked set differ from those that are not included in terms of important attributes.
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