select Facebook social media platform to research.

Based on that research, answers the following questions:

1. What is the value proposition for this platform?
2. Describe the typical user of this platform in Canada and a breakdown of user data. Be sure to support this with research and a demographic breakdown. If you can't find the data, contact the company, check with industry leaders or make your own "guesstimates". Be sure to cite your source(s) and provide a rationale to support your "guesstimates".
3. Evaluate the main benefits and opportunities for an organization to use this platform.
4. What do you believe would be the optimal days/times to post on this platform? Why?
5. What metrics are used to gauge the popularity or relevance of this platform? In other words, how do you know that this platform is worth using? Cite your sources/support your assumptions.
6. Are there any analytics tools available for your assigned platform? This could be a 3rd party tool. If so, what is the cost if any?
7. Is this platform more beneficial for a B2B or B2C organization? Explain why you feel this is the case.
8. Provide an example of an organization that is effectively using this platform. Explain why you think this is working to further their business objectives.
9. What are the expected costs to use this platform for organizational purposes? Don't forget time, resource and opportunity costs.
10. Include a link to ONE website, blog post, video or other resource that would help an organization get started on this platform.