Question
Select FMCG product of your choice and identify which quadrant(BCG MARTIX) the selected product belong to. Also explain in order for the product to move
Select FMCG product of your choice and identify which quadrant(BCG MARTIX) the selected product belong to. Also explain in order for the product to move to the next quadrant what strategies or development should the marketers adopt to ensure success?
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E Marketing
Authors: Judy Strauss, Raymond Frost
7th edition
132953447, 978-1315506517, 1315506513, 978-0132953443
