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Select one real or hypothetical case study from the reputable source that illustrates ethical challenges faced by businesses engaged in international marketing. Analyze the chosen
Select one real or hypothetical case study from the reputable source that illustrates ethical challenges faced by businesses engaged in international marketing. Analyze the chosen case with a focus on ethical considerations, cultural factors, and potential solutions.
Assignment Components:
Case Overview points:
Provide a brief summary of the chosen case, highlighting key ethical dilemmas faced by the company in its international marketing activities.
Include relevant details such as the countries involved, the nature of the industry, and the impact of the ethical issues on stakeholders.
Cultural Analysis points:
Investigate how cultural factors influenced the ethical dilemma. Consider cultural norms, values, and practices that may have contributed to the situation.
Discuss any cultural misunderstandings or challenges that the company faced in the international context.
Legal and Regulatory Considerations points:
Examine the legal and regulatory implications of the ethical dilemma in different countries.
Identify any legal challenges or compliance issues that the company encountered and discuss the consequences.
Stakeholder Perspectives points:
Analyze the perspectives of various stakeholders, including consumers, employees, and local communities, in relation to the ethical dilemma.
Consider the potential impact on the company's reputation and relationships with stakeholders.
Ethical Framework Application points:
Apply at least one ethical framework eg utilitarianism, deontology, virtue ethics to assess the situation.
Justify your chosen ethical framework and evaluate the ethical implications of different courses of action.
Proposed Solutions points:
Develop a wellreasoned solution or action plan for the ethical dilemma.
Discuss the ethical considerations behind your proposed solutions, considering the potential outcomes and impact on stakeholders.
Conclusion and Reflection points:
Summarize the key findings of your analysis.
Reflect on the challenges and complexities of making ethical decisions in the context of international marketing.
Submission Guidelines:
The assignment should be typed, doublespaced, and submitted in a standard document format Word PDF
Use academic language and provide proper citations for any sources used.
Include a reference list at the end of the assignment.
Total points will be converted out of
Assessment Criteria:
Depth of analysis and understanding of the chosen case.
Application of ethical frameworks and consideration of cultural factors.
Clarity and persuasiveness of proposed solutions.
Quality of writing, organization, and adherence to submission guidelines.
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