Select or suggest a current "fad" or "trend" exhibited by a group of people (Mothers, Fathers, Students, Your Kids etc.) Select one, either a fad or trend and then research this fad and trend in light of the marketing opportunities present. Would a firm be successful in capitalizing on this "fad?" If so, why? Should companies capitalize on this "trend"What are the "upsides" for producing products that are currently "trendy?" What are the "downsides?" What generation do these fads and trends appeal to? How large is the potential market for the fad and/or trend? You should prepare a short report with as much detail into the specific characteristics of these markets as is available. This is a good secondary data and data mining assignment.This should be no longer than 2-3 pages.