Question
This is base off of Waymaker Principle of marking plan using Netflix As the company Estimated campaign impact:Netflix Action Plan Outline the specific activities you
This is base off of Waymaker Principle of marking plan using Netflix As the company
Estimated campaign impact:Netflix
Action Plan
Outline the specific activities you must complete in order to execute your marketing campaign. Each element of your integrated marketing communications plan should be listed as a separate activity. List actions in the order they need to take place for the plan to be successful: first things first, later steps last. Follow-up activities and evaluation of campaign effectiveness also should be captured in this action plan. For the purposes of setting due dates in this action plan, you should assume you must complete the marketing campaign within 3-12 months.
Timing | Activity Type | Brief Description | Audience | Owner |
---|---|---|---|---|
Today's Date | Example: Website Update | Add new key messages that fit repositioning strategy and audience focus | Tech company hiring managers | Jim Hill |
Date | ||||
Date | ||||
Date | ||||
Date | ||||
Date | ||||
Launch Date |
Add additional rows as needed.
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