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What are the advantages of Delphi technique?

1.Development of new product concept. The generation of ideas for improving established products. Development of creative concepts in advertising. This technique provides more sophisticated data because of the interaction among different members of the group. It also offers other benefits of depth interviews and offers in addition the advantages of saving cost, time and resources during data collection stage

.2.Forecasting can be made quickly and inexpensively. Viewpoints of different sector people are weighed. Example, There may be policy makers, Entrepreneurs, Executive from industry, Government officials, etc., view points of all these people are taken into consideration and weighed appropriately. If basic data is inadequate or not available, there is no other alternative to Delphi technique

.3.They are the best known and most widely used type of indirect interviews. Here, a group of people jointly participate in an unstructured indirect interview conducted by a moderator. The group usually consists of six to ten people. In general, the selected persons have similar backgrounds. The moderator attempts to focus the discussion on the problem areas.

4.Responses of individual members are not independent, and are influenced by what others have to say. Some respondents dominate the proceeding and try to force their opinion on others and some are very shy or nervous, and have very little or nothing to say, though they may feel strongly on the subject. The results of group interviews are difficult to quantify since they are unstructured. The key component of a successful focus group interview is the skill of the group moderator (interviewer)