Select the date, type, and theme of the event $-$ remember we humans are visual creatures $-$ have some creative fun with this! A captivating, interesting picture can help promote the event and make it come alive to your client. To differentiate your proposal from others, include information about the unique features of the event. Describe the scope, the vision, or the way that the event plans to meet the set objectives. Composing a story can show the potential client that you have a thorough understanding of the goals, mission, and desired outcome for the event. Include the names of business team members for the event and responsibilities. For example, if you intend to work other event planners, you should list each person and their responsibilities. You can name any assistants, interns or associates that contribute to the success of the event. This may reassure a potential client that your team can execute the event effectively.

It is very important to communicate your expertise in an event proposal. You might do this by including key details, reminders or ideas that demonstrate your knowledge of that event. Communicating your expertise can help you show the client what you can offer as an event manager. It also can prepare them to understand the price you charge for your services by placing a tangible value on your work.