Select the Kayak mission and goals. Prepare an Environment Scan for your Kayak. Analyze the organization's external competitive environment; identify opportunities and threats. Analyze the internal operating environment from your Student Manual; Identify strengths and weaknesses. Prepare a SWOT Analysis for your Kayak Prepare your Kayak Group Strategic Positioning. Select organizational strategies that : a. Build on strengths and correct weaknesses b. Are consistent with the mission and major goals c. Supports your kayak positioning d. Helps to build a sustainable competitive advantage and a viable business model