Select the lesson topic from the last page of this outme, as mistructed at the start of this question. Summarize the 3 most important things - such as tools, ideas, concepts, topics that you learned in that lesson (about 3 or 4 sentences for each thing you have learned) and then, for each, explain how each of those tools, ideas, topics you summarized will help you be an effective marketer, running successful marketing projects in the future. To answer this question most effectively, ask yourself "why" is it important to know these things. What would happen if you didn't use the tool or have a good understanding of the specific project management idea or concept that you are discussing. Or, what would be improved because you did use or understand the tool/concept. Give examples from possible marketing projects to demonstrate and support why these ideas/tools are so important to run successful marketing projects