Select two ads (print ads, social media ads, TV ads, etc.) that give a strong reaction from the audience or customers in terms of a negative or positive reaction to the ad, and provide a brief comparison table for the negative and positive ads: background. (brief history of the company) Wrap text in a maximum of two lines each. (one point) message. (General idea of the advertisement) (1 point) Market segmentation and targeting. (What kind of consumer are these ads targeting?). (one point) Each advertisement effect and why? (2 points)