Select two advertisements from any form of media (magazine, newspaper, television, radio, internet, etc.). Choose one that you consider to be particularly effective and one that you believe is ineffective. Attach the ads or describe them in your response.

Write a critique of each advertisement addressing the level of effectiveness of each ad in its ability to elicit the six types of consumer responses in the Facets Model:

1.Perception Did the ad get your attention? Why or why not? (3 points)

2.Emotion What feelings, if any, did the ad elicit from you? (3 points)

3.Cognition What did you learn from the ad? (3 points)

4.Association What type of connections to the brand did you make based on the ad? (3 points)

5.Persuasion What did the ad want you to believe and was it effective? (3 points)

6.Behavior - What kind of action was expected of readers and how well was that objective achieved? (3 points)

Each consumer response must be individually addressed in your analysis. As part of your response, discuss what each ad did well and what needed improvement. (2 points)