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Select two businesses, from very different industries. For each business identify three potential scenarios that could affect their products/services, ways of conducting business, or their
- Select two businesses, from very different industries.
- For each business identify three potential scenarios that could affect their products/services, ways of conducting business, or their consumer needs and wants.
- For each scenario, briefly explain how the business could plan and make changes in order to deal with the potential scenarios.
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Business 1 Walmart Retail 1 Economic Downturn A potential scenario for Walmart could be an economic downturn resulting in decreased consumer spending ...
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International Marketing And Export Management
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
