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Select two companies to compare from the same industry. For example, you might select Burger King and McDonalds. You will need to identify a company

Select two companies to compare from the same industry. For example, you might select Burger King and McDonalds. You will need to identify a company that is publicly traded.

First, identify the companies that you will use for analysis. Using their financial statements to guide you, answer the following:

1. For each company, state if sales are increasing or decreasing. Explain which reason for sales to increase/decrease for each company.

2. Search through each company's financial statements and review relevant information related to the income statement and statement of stockholders' equity. Additionally, review mainstream media reports for events that might help to explain things occurring with each company. You can also search through each company's news releases and media relations pages for highlights of relevant events. Using several sources, discuss several reasons for each company's increase or decrease in profit margin.

3. Did the actions or events around one company potentially have an impact on the other? Explain your opinion.

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