• Select your Small/Unpopular firm
• Provide abrief overviewof your firm: Describe the company's line(s) of products/services, mission/vision, and the scope of its activities.
• Decide which business or segment your analysis will focus on in case the firm operates in multiple industries with several operations.
• Briefly reviewpast strategiesand describe how successful they were and the reasons for their successes or shortfalls