. Selecting a social media platform

Compare and contrast social media platforms

Rationale for selecting a specific social media platform given the characteristics and location of the target population

III. Identification of at least one evidence-based program that will serve as a model for the final social media campaign. Include citations in APA-7 format (attach corresponding reference list at the end).

IV. Campaign message

Description of the major message of the social media campaign

Description of the components that will be included in the campaign message.

Description of what the social media campaign will look like. The reader should be able to envision what the final product will be.

V. Plans to measure success of the campaign

What metrics (e.g., hits, likes, shares, etc.) will you use to determine the effectiveness of your campaign?

How will you know if your campaign has been successful with your target population?