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Selecting an appropriate brand name for a new product is _ _ _ _ _ _ _ _ . anot very important to the products
Selecting an appropriate brand name for a new product is anot very important to the products salesbeasy to do but hard to legally protectcnot as important as the size of its advertising budgetddifficult yet very important to the products success
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Strategic Marketing
Authors: Nigel Piercy and David Cravens
10th edition
78028906, 978-0078028908
