Selection of Balanced Scorecard Items The Worldwide Auditors' Association is a professional association. Its current membership totals 65,400 worldwide. The association operates from a central headquarters in New Zealand but has local membership units throughout the world. The local units hold monthly meetings to discuss recent developments in accounting and to hear professional speakers on topics of interest. The association's journal, Worldwide Auditor, is published monthly with feature articles and topical interest areas. The association publishes books and reports and sponsors continuing education courses. A statement of revenues and expenses follows: Additional information follows: - Membership dues are $480 per year, of which $100 is considered to cover a one-year subscription to the association's journal. Other benefits include membership in the association and unit affiliation. - One-year subscriptions to Worldwide Auditor are sold to nonmembers for $120 each. A total of 10,000 of these subscriptions was sold. In addition to subscriptions, the journal generated $500,000 in advertising revenue. The cost per magazine was $50. - A total of 30,000 technical reports was sold by the Books and Reports Department at an average unit selling price of $110. Average costs per publication were $36. - The association offers a variety of continuing education courses to both members and nonmembers. During the year, the one-day course, which cost participants an average of $600 each, was attended by 25,600 people. A total of 3,800 people took two-day courses at a cost of $1,000 per person. - General and administrative expenses include all other costs incurred by the corporate staff to operate the association. - The organization has net capital assets of $87,230,000 and had an actual cost of capital of 6%. Required a. Give some examples of key financial performance indicators (no computations needed) that could be part of a balanced scorecard for the IAA. b. Give some examples of key customer and operating performance indicators (no computations needed) that could be part of a balanced scorecard for IAA