Question
Sell a product for health purposes, a spoon that can be carried at any time, you can test the sugar content in the food to
Sell a product for health purposes, a spoon that can be carried at any time, you can test the sugar content in the food to remind you whether it is suitable for eating this food. According to the following requirementsmake some information.
Distribution
Describe how you will communicate your new product to the target market(and the distribution/channel members if appropriate). if you are going to use advertising. describe or sketch the first ad.Don't forget about promoting to retailers(and wholesalers and your own sales staff. reference Services and Nonprofit Organization Marketing.
(this should bead with Amazon sustainability as per instructions. other retailers would then follow.)
Price
what will be your MSRP?what price will the retailers pay? what price will the wholesalers? explain you topic when outling your strategy. reference Sales Promotion and Personal Selling&Social Media and Promotion.
(in the full submission ,consider including a pricing strategy as well.)
(Distribution: We will use multiple distribution channels for our product. 1. Retail sales, mainly in Canada, Costco, Wal-Mart, shoppers drug mark, Rexall etc., as distribution outlets. 2. Internet sales method, we will create our own branded e commerce website to sell directly to the consumer and as well as selling our product through more familiar e- commerce websites like Amazon and AliBaba 3. Franchise stores. Retail franchise stores whose main focus is general overall health.
Price: The projected price of each magic fork would be $75. The consideration for the pricing is as follows: On the one hand, as people pay more and more attention to their physical health they are prepared to pay more. Also, there is always a great demand for easy-to-use products, we believe the demand for magic fork will become greater and greater. On the other hand, because magic fork has a patent, there is no alternative product. The durability of the product would be very attractive to consumers because the service life of the magic fork is a lifetime based on design and manufacturing process. The manufacturing cost of each magic fork is $10 Canadian dollars, and the product marketing and promotion costs are $15 Canadian dollars. So based on these figures we added a healthy margin because we believe people will put health before dollars.)this plan by me .but it doesn't well.how to make better .can you following top fix this plan.
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