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Sellers view a solution as a customized and integrated combination of products and services for meeting a customer's business needs. Buyers think of a solution

Sellers view a solution as a customized and integrated combination of products and services for meeting a customer's business needs. Buyers think of a solution to a business problem as one that meets their requirements, is designed to uniquely solve their problem, can be implemented, and
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ensures follow-up.
can be evaluated.
is financially equitable.
is ethical.
is sustainable.

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