Selling Marketing Business Project You and your team are employed by kassira Solutions, a business consulting firm focused on customer satisfaction, efficiencies, and innovation. Your role is to evaluate an existing business to provide them with a comprehensive analysis of their current eco-system. As a group, select a business to become a strategic consultant that focuses on a purpose, audience, and context of the outcome for the organization and the customer. All businesses must be approved by your Professor. Scaffolding Task during the semester with the instructor:

Summary of the report - Abstract Introduction Introduction, what will be included, why you are conducting the analysis, who is your audience, what information will be used, how you will conduct the analysis; gather the information. Be creative, understand what you are reporting, and be articulate. Executive Summary Company Description - Brief overview Mission Statement Logo Vision Statement External Analysis - evaluate the general and task environment Customer Competitors Suppliers Labor Market Technology Natural Sociocultural Economic Legal/Political International SWOT Analysis (streghth, weaknesses, opportunity and Thread) - conduct a corporate SWOT analysis based on the outcome of the external analysis and provide an info-graphic. Include a summary of each component. Create Decision Making Criteria Chart - Based on the outcome of the External Environment Analysis and the SWOT, Use the Decision Criteria Chart to identify solutions to the stated problem Market What market does the business service and should there be changes. Who are the clients and why Organization and Management Explain the span of management for a major department and how it should be restructured. Description of each Department - include a brief description of each department, the functions, and reporting structures based on your recommendation for restructuring. Include the original organizational chart and your recommended organizational structure based on your analysis.

Final Recommendations to the client Include your findings, recommendation, and 3 long-term and 3 short- term goals as support. The recommendations should come from the decision criteria chart, external analysis, and SWOT.