Selling price Variable expenses Contribution margin Per Unit $140 28 $112 Fixed expenses are $526,000. The company expects to sell 6,000 units in the upcoming period. Bethard's marketing manager would like to reduce the selling price by $p and increase the advertising budget by $29,000. The marketing manager predicts that these two changes would increase sales by 700 units. Required: 1. In the spaces provided below, prepare contribution format income statements for the upcoming period for Bethard where a) Bethard reiects the marketing manager's proposal and b) Bethard approves the marketing manager's proposal. Scenario A - Base Case - Bethard rejects Proposal Scenario B - Bethard approves Proposal 2. Based on this analysis, Bethard should manager's proposal because it (approve or reject) the marketing (increases or decreases) Net Operating Income by $