Selling wine to Italy Target Market Development - identify and describe your market segments, product need, product awareness, consumer buying/shopping habits, product use. How does the culture of the country/region you are exporting to impact your target market? Consider each of these factors for your distributor targets as well. b. Region - Describe the market(s) in which the product is to be sold. Which region(s) in your target country will you export to? What forms of transportation and communication available in that (those) region(s)? c. Advertising and Promotion - What are the IMC tools that you would recommend to reach your target market