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Senior leadership may not think like a marketer or care about the things click-through rates, sentiment, post likes a marketer cares about. Which of the

Senior leadership may not think like a marketer or care about the things click-through rates, sentiment, post likes a marketer cares about. Which of the following are among the core things they WILL care about? Choose all applicable answers. a. New avenues for revenue b. Cost savings and efficiency c. Competitive advantage d. Protecting brand reputation e. Customer satisfaction

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