Senior managers of Superior Chemicals Ltd. have decided to revamp the marketing program for the company's line of household products, which includes kitchen, bathroom, furniture, flooring, and all-purpose cleaners. They want to promote these products as more environmentally friendly than those of their competitors. The marketing department has developed a large number of possible messages such as "natural," "nature clean," "renewable ingredients," "biodegradable," "the environmental choice," "the responsible choice," and "We care about the earth."

1. What should management consider in developing the advertising campaign for the cleaning products?

1. What would be required for Superior Chemicals to send a commercial electronic message (email) to potential customers in marketing its products?