Question
Sensitivity of demand to change in price is known as (1) Cost-plus price (2) Break-even price (3) Price elasticity (4) Inelastic Which among these is
Sensitivity of demand to change in price is known as
(1) Cost-plus price
(2) Break-even price
(3) Price elasticity
(4) Inelastic
Which among these is concerned with pricing policies for late entrants to a market.
(A) Market penetration
(B) Marketing research
(C) Market skimming
(D) Marketing skills8. Sensitivity of demand to change in price is known as
(1) Cost-plus price
(2) Break-even price
(3) Price elasticity
(4) Inelastic
9Which among these is concerned with pricing policies for late entrants to a market.
(A) Market penetration
(B) Marketing research
(C) Market skimming
(D) Marketing skills
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
