Sentiment analysis is $\_\_\_\_\_\_\_\_\_\_.$

the process of using computer software to extract large amounts of data from websites

the process of identifying one$$s attitude toward a brand by assessing the context or emotion of one$$s comments

a systematic process of ensuring that your firm is returned at or near the top of lists of typical search phrases related to your business

a group of technologies and processes that enable marketers to collect, measure, analyze, and assess the effectiveness of marketing efforts