Question
Sephora Ltd . is a well-known manufacturer of high tech products. The president of Sephora has decided he would like to manufacture a new design,
Sephora Ltd. is a well-known manufacturer of high tech products. The president of Sephora has decided he would like to manufacture a new design, the Palette. Based on his experience in the industry, he believes the new product will be a popular item for four years, after which it will be obsolete due to new technology.
Design costs budgeted to be $400,000. Fixed production costs budgeted to be $7,500 per month. Fixed marketing costs will be $2,000 per month for the first three years, dropping to $500 per month for the last year. Fixed distribution costs will be $2,000 per month for the first three years, and $1,000 per month for the last year.
Variable production costs will be $250 per unit for all four years. Variable distribution costs will be $20 per unit for the first three years, and $24 per unit for the last year. There are no variable marketing costs.
Sephora expects to sell 40 units per month at $1,500 each for the first three years, dropping to 10 units per month at $1,250 in the last year before the product becomes obsolete.
Required: Show all calculations for full marks
- Prepare a Projected Life-cycle Income Statement for the new product line. (12 Marks)
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- How much profit, on average, will Sephora make on each Palette?
(Round your answer to the nearest cent, i.e. 2 decimal places) (4 Mark)
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