Sephora's Beauty Insider Program is a loyalty$/$rewards program that attempts:

Sephora's Beauty Insider Program is a loyalty$/$rewards program that attempts:

to ignore heavy users.

to reward non$-$users.

to complement a niche targeting strategy.

to convert light$-$to$-$moderate users into heavy users.

to convert non$-$users into light$-$to$-$moderate users.