Sequoia Paper Products, Inc., manufactures boxed stationery for sale to specialty shops. Currently, the company is operating at 85 percent of capacity. A chain of drugstores has offered to buy 29,000 boxes of Sequoias blue-bordered thank-you notes as long as the box can be customized with the drugstore chains logo. While the normal selling price is $6.10 per box, the chain has offered just $3.00 per box. Sequoia can accommodate the special order without affecting current sales. Unit cost information for a box of thank-you notes follows: Direct materials $1.70 Direct labor 0.30 Variable overhead 0.07 Fixed overhead 1.95 Total cost per box $4.02 Fixed overhead is $421,000 per year and will not be affected by the special order. Normally, there is a commission of 6 percent of price; this will not be paid on the special order since the drugstore chain is dealing directly with the company. The special order will require additional fixed costs of $13,700 for the design and setup of the machinery to stamp the drugstore chains logo on each box. Required: 1. Which alternative is more cost effective and by how much? The operating income would increase by $fill in the blank 2 . 2. What if Sequoia Paper Products was operating at capacity and accepting the special order would require rejecting an equivalent number of boxes sold to existing customers? Which alternative would be better?