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Serengeti makes lightweight sunglasses with 1 0 0 percent UV protection for people who love to hunt, hike, and bike ride. Its long - term

Serengeti makes lightweight sunglasses with 100 percent UV protection for people who love to hunt, hike, and bike ride. Its long-term plans include the development of lenses that, in addition to protecting users from UV rays, will also have effective water-sheeting action to reduce lens spotting. This new feature will be valuable to people who fish. In terms of a SWOT analysis, the company believes it can use the________ of its reputation as a sunglasses manufacturer for a specialized market in combination with its current manufacturing facilities and labor force to enter this new market.
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Part 1
A.
weight
B.
threat
C.
trend
D.
strength
E.
opportunity

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