Serenity Hideaways is a beachfront resort specializing in weekend getaways for work$-$weary customers. The resort rests on a beautiful white$-$sand beach where guests can hear the gentle turquoise waves from their rooms. In the current market, the resort is priced around average compared to its closest competition. The general manager, Charles Gordon, believes that Serenity Hideaways offers more than competitors and is thinking about increasing the nightly room price from $$150$ to $$190$ in order to grow the resort's profits.